This week we chat with Rachel - a busy Mum and successful small business owner from Sydney. Rachel is passionate about working with other mumpreneurs in small business. Go get a cuppa or a glass of vino and read her tips and tricks about managing motherhood and small business!
Tell us a bit about your business Shine Copy.
My business serves mumpreneurs and small business owners who need copywriting. I find that a lot of small biz owners don’t have the time to write their website or they just can’t find the right words to explain what they do. And they generally don’t know about SEO and how to write so their business ranks well on Google.
I work with businesses in a rainbow of industries from wedding stylists to real estate, interior décor to coffee roasters, fitness, luxury travel, wellness and more.
I’m good at helping business owners clarify what they’re actually trying to say in the tone that’s right for their brand. My clients love knowing they can just tell me what they want and they know that I’ll write exactly what they never knew they needed!
What does your typical day look like as a mother and business owner?
Full on! I have a 5 year old, a 2 year old and an 11 week old so mornings begin around 5am. I’ll fit in a run or a group fitness session in the morning and then it’s off to activities or pre school drop-off or they’re at home for dad time while I work.
The joy of being a freelancer means I can design my work to fit around my family. The older two children are at pre school two days a week so those days are my serious work days. I’ll often breastfeed at my desk and I’ll get household stuff like vacuuming or cooking dinner done as a break from writing. It works well because I can let ideas percolate while I go off and do other productive things. My brain is always working!
I sometimes jump online after the bath/dinner/bedtime battle is done and use that brain-fried time to get admin, emails, invoice etc done. I reserve Fridays and weekends for no work and those days are when I refuel and take things a little slower.
What motivates you to work with small businesses and mumpreneurs?
These are real people living their dream. No one starts a business without passion, perseverance and absolute faith in the difference that their product or service can make. I am honoured to be invited into people’s lives to help them live their dreams.
What would be your advice to mums that run their own business or are considering starting their own business?
Keep things in perspective – you can see your endless to-do list and a full inbox as overwhelming and stressful. Or, you can choose to see them as blessings, full of opportunity.
Work your contacts – especially when you are starting out. Your friends and networks want to support you, so don’t be afraid to ask them to follow you on social media, share your posts and spread the word about your business. If you don’t ask, you don’t get. Some of my biggest, most loyal clients are ones I have known from previous jobs or experiences. Others are brands I sought out, asking if I could write for them because I recognised that we share the same values.
Outsource – as your business grows, acknowledge that you simply can’t wear all the hats. It takes time – and confidence – but when you can identify tasks that are too time consuming for the value they bring, you can free yourself up to focus on the ones that do help you grow. Things like your social media, product descriptions, admin, data entry – whatever it is that’s making you resent your time, outsource it to an expert. Then turn your attention to the tasks that bring you joy and growth.
What difficulties have you faced being a mumpreneur?
Time. There’s just never enough! Either that or my to do list is too ambitious! I’ve learnt to prioritise ruthlessly and allow myself more time than I need with deadlines so there is always a buffer if children get sick, my baby needs me more than I planned or I just have no energy.
Three bits of advice for mumpreneurs or mumpreneurs to be?
1. If you believe in your business idea with all you heart, give it a go. Chances are, you’ll succeed. Or stumble across an even better path! Everything works out in the end.
2. In the beginning when people doubt you or don’t take your business seriously, remember point 1. The faith you have in your idea and in yourself will be your strength. Back yourself.
3. Surround yourself with positivity and like-minded people who are on a similar adventure. Seeking out the support of digital networks. Mums with Hustle, The Mother’s Den and Queenhood have been fantastic places for me to learn from experts and mumpreneurs. Networks like this also offer some amazing free resources, events and contacts.
To get in touch with Rachel and find out more about her copywriting services visit the website or check out her Instagram!